The Seller's Guide

How to prepare, price, and sell your home — with confidence and the right team behind you

01

Preparing Your Home for Sale

First impressions are everything — and preparation is what separates a home that sells in days from one that sits for months. The good news is that most of what moves the needle doesn't require a renovation. It requires attention to detail and an honest eye.

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  • Declutter every room — buyers need to picture their life, not yours
  • Deep clean, including windows, baseboards, and light fixtures
  • Fresh paint in neutral tones makes a dramatic difference at low cost
  • We'll walk through the home with you and tell you exactly what to prioritize
02

How We Price Your Property

Pricing is the most consequential decision you'll make in the selling process. Too high and you sit on the market while buyers wonder what's wrong. Too low and you leave money on the table. We use a rigorous, data-driven approach — and 50 years of market intuition — to find the number that works.

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  • Comparable sales analysis — what similar homes actually sold for, not listed for
  • Active competition — what your buyers are also looking at right now
  • Market conditions — days on market, sale-to-list ratios, buyer activity
  • Strategic underpricing to drive offer night competition (when appropriate)
03

Marketing & Showings

Your home deserves to be seen — and seen well. Our marketing approach goes far beyond an MLS listing. We control the presentation at every touchpoint, because the way your home looks online is the difference between a showing and a scroll-past.

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